Mission — creative/people

● About Us

Originally founded in New York City, we currently span 5 cities across the country serving over 67,500+ candidates and 515+ client partnerships.

View of the New York City skyline through a window, featuring the Empire State Building and other skyscrapers, with a beige couch and shadowed interior in the foreground.

Our mission is to humanize the recruitment experience for both candidates and clients.

A pink modern table lamp, a potted leafy plant, and a closed book on a small round wooden table by a window with a dot-patterned screen.

We eliminate the transactional nature and perception of a recruiter by creating authentic relationships led through integrity and empathy.

We are committed to making candidates feel supported, prepared, and confident to be their best selves. We want clients to know they have a trusted and embedded partner who represents their brand, just like we represent c/p.

By being human, experts, and very extra, we are here to change the way the recruitment experience works for everyone involved.

The Founder's Story

A man holding a microphone speaking at an indoor event with plants and seating in the background

Creative People was founded by Daniel Cole after 12 years in recruiting.

As he watched the industry grow across new skill sets and sectors, Dan saw recruiting become increasingly transactional and disconnected.

He launched Creative People to bridge the gap between traditional agencies and in-house talent teams, creating a more thoughtful, human-first approach to recruiting that’s rooted in relationships.